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新書推薦： 《 教育何用：重估教育的价值 》 售價：NT$ 299.0 《 理想城市：环境与诗性 》 售價：NT$ 390.0 《 逆风翻盘 危机时代的亿万赢家 在充满危机与风险的世界里，学会与之共舞并找到致富与生存之道 》 售價：NT$ 625.0 《 工业互联网导论 》 售價：NT$ 445.0 《 孤独传：一种现代情感的历史 》 售價：NT$ 390.0 《 家、金钱和孩子 》 售價：NT$ 295.0 《 形而上学与测量 》 售價：NT$ 340.0 《 世界航母、舰载机图鉴 【日】坂本明 》 售價：NT$ 340.0

建議一齊購買： + NT$ 1502 《 Winning at New Products 》 內容簡介： In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company''s product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current RD operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market. 關於作者： Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.

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