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| 內容簡介： |
There''s never been a better time to start a business--or so
the conventional wisdom would have you believe. But with up to 90
percent of businesses failing within the first five years, it''s
time to take off the rose-colored glasses and think twice before
you invest your precious time, money and energy. "The Entrepreneur
Equation" helps you do the math before you set down the
entrepreneurial path so that you can answer more than just "Could I
be an entrepreneur?" but rather "Should I be an entrepreneur?" By
understandingwhat it takes to build a valuable business as well as
how to assess the risks and rewards of business ownership based on
your personal circumstances, you can learn how to stack the odds of
success in your favor and ultimately decide if business ownership
is the best possible path for you, now or ever. Through
illustrative examples and personalized exercises,
tell-it-like-it-is Carol Roth helps you create and evaluate your
own personal Entrepreneur Equation as you: - Learn what it takes to
be a successful entrepreneur in today''scompetitive environment-
Save money, time and effort by avoiding business ownership when
thetime isn''t right for you- Identify and evaluate the risks and
rewards of a new business basedon your goals and circumstances-
Evaluate whether your dreams are best served by a hobby, job
orbusiness- Gain the tools that you need to maximize your business
success "The Entrepreneur Equation" is essential reading for the
aspiring entrepreneur. Before you invest your life savings, invest
in this book!
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| 關於作者： |
Carol Roth helps businesses grow and make more money. An
investment banker, deal maker and business strategist, she has
helped her clients, ranging from solopreneurs to multinational
corporations, raise more than $1 billion in capital, complete
hundreds of millions of dollars in MA transactions, secure
high-profile licensing and partnership deals, create brand
enthusiast programs and more.Roth is a frequent radio, television
and print media contributor on the topics of business and
entrepreneurship, having appeared on Fox News, MSNBC, Fox Business,
WGN TV Chicago and more. Her Unsolicited Business Advice blog at
CarolRoth.com was recently named as one of the Top 10 small
business blogs online.Roth holds a B.S. from the Wharton School of
Business at the University of Pennsylvania, where she graduated
Magna Cum Laude. She resides in the Chicagoland area with her
husband Kurt, who is also an investment banker and her former
business partner. They have no children, pets or plants and are
avid sports fans particularly of NFL football. Roth is also a
recovering toy collector, recently trading in a portion of her
collection for a more sophisticated toy a "Simpsons" pinball
machine.
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