Today''s marketplace is fueled by knowledge. Yet organizing
systematically to leverage knowledge remains a challenge. Leading
companies have discovered that technology is not enough, and that
cultivating communities of practice is the keystone of an effective
knowledge strategy.Communities of practice come together around
common interests and expertise- whether they consist of first-line
managers or customer service representatives, neurosurgeons or
software programmers, city managers or home-improvement amateurs.
They create, share, and apply knowledge within and across the
boundaries of teams, business units, and even entire
companies-providing a concrete path toward creating a true
knowledge organization.In Cultivating Communities of Practice,
Etienne Wenger, Richard McDermott, and William M. Snyder argue that
while communities form naturally, organizations need to become more
proactive and systematic about developing and integrating them into
their strategy. This book provides practical models and methods for
stewarding these communities to reach their full potential-without
squelching the inner drive that makes them so valuable.Through
in-depth cases from firms such as DaimlerChrysler, McKinsey
Company, Shell, and the World Bank, the authors demonstrate how
communities of practice can be leveraged to drive overall company
strategy, generate new business opportunities, tie personal
development to corporate goals, transfer best practices, and
recruit and retain top talent. They define the unique features of
these communities and outline principles for nurturing their
essential elements. They provide guidelines to support communities
of practice through their major stages of development, address the
potential downsides of communities, and discuss the specific
challenges of distributed communities. And they show how to
recognize the value created by communities of practice and how to
build a corporate knowledge strategy around them.Essential reading
for any leader in today''s knowledge economy, this is the definitive
guide to developing communities of practice for the benefit-and
long-term success-of organizations and the individuals who work in
them.Etienne Wenger is a renowned expert and consultant on
knowledge management and communities of practice in San Juan,
California. Richard McDermott is a leading expert of organization
and community development in Boulder, Colorado. William M. Snyder
is a founding partner of Social Capital Group, in Cambridge,
Massachusetts.
關於作者：
Etienne Wenger is a renowned expert and consultant on knowledge
management and communities of practice in San Juan, California.
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