Since 1922, Harvard Business Review has been a leading source of
breakthrough ideas in management practice. The Harvard Business
Review Classics series now offers you the opportunity to make these
seminal pieces a part of your permanent management library. Each
highly readable volume contains a groundbreaking idea that
continues to shape best practices and inspire countless managers
around the world. In this article, renowned management experts Gary
Hamel and C. K. Prahalad introduce their approach to strategic
planning in the face of tough competition. With advice on tailoring
your company''s strategy and developing the will to win within your
firm, this article helps you define a long-term strategy for your
organization that captures employees'' imaginations and creates a
clear path to success.
關於作者：
Fortune magazine labels Gary Hamel "the world''s leading expert
on business strategy." The Economist calls Hamel "the world''s
reigning strategy guru." Hamel''s landmark books, Leading the
Revolution and Competing for the Future, have appeared on every
management bestseller list and have been translated into more than
20 languages. C.K. Prahalad is the Paul and Ruth McCracken
Distinguished University Professor of Corporate Strategy at the
Ross School of Business at the University of Michigan. He has
consulted with the top management of many of the world''s foremost
companies, including CEOs of at least thetop 30 of the Fortune 200
firms.
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