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| 內容簡介： |
The world is not short of ideas, but it is short of people who
know how to carry them out. "Making It Happen" unravels the process
of taking a good idea and turning it into a successful venture.
Author Peter Sheahan guides the reader through the five
competencies that will enable you to understand and utilize the
forces that drive buyers'' behavior, break through mental barriers
and effectively position your offer in the market. Whether you are
looking to start a business, get promoted or launch a social
movement, this book will streamline your thinking so you can
finally turn your good ideas into great results. Peter Sheahan has
a reputation for making it happen fast. By 30, he had established
two international multimillion-dollar consulting practices and
authored five books, including the bestsellers "Generation Y" and
"Fl!p." Let him share with you the strategies that make Google, BMW
and Goldman Sachs his clients.
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| 關於作者： |
Peter Sheahan has spent a decade teaching individuals and
companies how to make it happen—how to position effectively in the
market and find opportunity where others cannot. Author of six
books, including the international bestsellers "Fl!p" and
"Generation Y," Sheahan has established himself as a highly
successful entrepreneur with his international thought-leadership
practice and as the CEO of ChangeLabs, a global consultancy
building and delivering large-scale behavioral change projects for
clients such as Apple and IBM. Sheahan has worked with some of the
world’s leading brands in the area of innovation and behavior
change, including Google, Goldman Sachs, News Corporation, Harley
Davidson and GlaxoSmithKline.
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