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內容簡介: |
In biological ecosystems, "keystone" species maintain the
healthy functioning of the entire system. Why? Because their own
survival depends on it. This book argues that business ecosystems
work in much the same way-one company''s success depends on the
success of its partners.
Based on more than ten years of research and practical
experience within industries from retail to automotive to software,
The Keystone Advantage outlines a framework that goes beyond
maximizing internal competencies to leveraging the collective
competencies of one''s entire network for competitive advantage.
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關於作者: |
Marco Iansiti is the David Sarnoff Professor of
Business Administration at Harvard Business School and cochair of
Harvard''s PhD Program in Information Technology and Management.
Roy Levien is an Inventor at Intellectual Ventures, an
intellectual property fund, and the Manager and Principal of
Keystone Advantage LLC, a technology consultancy.
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目錄:
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Acknowledgments ix
1. Rethinking Networks
Part I: The Ecosystem Framework
2. Shared Fate
3. Collective Behavior
Part I1: Ecosystem Strategies
4. Operating Strategies
5. Keystones
6. kandlords and Dominators
7. Niche Players
Part III: Foundations for Competition
8. Architecture, Platforms, and Standards
9. Integration, Innovation, and Adaptation
10. Market Design, Operation, and Competition
11. Business Ecology: Managing Disruption,
Evolution, and Sustainability
Notes
Index
About the Authors
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