In this title, a former Senior VP of Apple Computer shows how
Steve Jobs'' innovative management style and techniques can be
translated into success for any business. Former Senior VP of Apple
Computer and close colleague of Steve Jobs throughout his tenure,
Jay Elliot takes readers on a tour through Jobs'' astonishing
career. From the inception of game-changing products like the Apple
II and the Macintosh, to his stunning fall from grace, and his
rebirth at the helm of Apple as he developed the iPod, iPhone and
iPad, "The Steve Jobs Way" presents Jobs'' leadership challenges and
triumphs, showing readers how to apply these principles to their
lives and careers. Written with William L Simon, co-author of the
Jobs biography "iCon, The Steve Jobs Way" is the "how to be like
Steve" book that readers have been waiting for.
關於作者：
Jay Elliot has more than 30 years operations experience with
corporate giatnes like Apple, IBM and Intel. He served as the VP of
Apple, reporting directly to Steve Jobs. While at Macintosh, he
helped Steve develop the Macintosh computer. Jay lives in
California. William L Simon is the author of numerous bestselling
books including iCon. He is also the co-author, along with "the
world''s most infamous hacker" Kevin Mitnick, of The Art of
Deception and The Art of Intrusion. He lives in Los Angeles,
California.
目錄：
Introduction to the Paperback Edition
Author''s Note
Prologue
PART I Product Czar
Passion for the Product
Success Is in the Details
PARTll Talent Rules
Teaming: "Pirates! Not the Navy''"
Tapping Talent
Rewards for the Pirates
PARTIII Team Sports
The Product-Driven Organization
Maintaining Momentum
Recovery
Holistic Product Development
Evangelizing Innovation
PARTIV Becoming Cooh
A Different View of Selling
The Door Opener: Branding
Riding the Retail Juggernaut
Achieving the Definition of Cool:
"There''s an App for That"
PARTV On Becoming Stevian
In His Footsteps
A Letter to Steve
Acknowledgments
Notes
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