|
| 內容簡介： |
In 1999, Joseph Pine and James Gilmore offered this idea to
readers as a new way to think about connecting with customers and
securing their loyalty. As a result, their book The Experience
Economy is now a classic, embraced by readers and companies
worldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the way
to a customer''s heart has not. In fact, the idea of staging
experiences to leave a memorable--and lucrative--impression is now
more relevant than ever. With an ongoing torrent of brands
attacking consumers from all sides, how do you make yours stand
out?
Welcome to the new Experience Economy. With this fully updated
edition of the book, Pine and Gilmore make an even stronger case
that experience is the missing link between a company and its
potential audience. It offers new rich examples--including the U.S.
Army, Heineken Experience, Autostadt, Vinopolis, American Girl
Place, and others--to show fresh approaches to scripting and
staging compelling experiences, while staying true to the very real
economic conditions of the day.
|
| 關於作者： |
B. Joseph Pine II and James H. Gilmore are cofounders of
Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to
helping enterprises conceive and design new ways of adding value to
their economic offerings. They are coauthors of Authenticity. Pine,
who also wrote Mass Customization, is a Senior Fellow with the
Design Futures Council and the European Centre for the Experience
Economy, which he cofounded. Gilmore is a Batten Fellow and
Visiting Lecturer at the University of Virginia Darden School of
Business.
|
| 目錄：
|
Preview to the Updated Edition: Beyond Goods and Services
Preview: Step Right Up
1 Welcome to the Experience Economy
2 Setting the Stage
3 The Show Must Go On
4 GetYour Act Together
5 Experiencing Less Sacrifice
Intermission: A Refreshing Experience
6 Work lsTheatre
7 Performing to Form
8 Now ActYour Part
9 The Customer Is the Product
10 FindingYour Role in theWorld
Encore: Exit, Stage Right
Notes
Index
Credits
About tkeAutkors
|
|
購物車/收銀台(0) | 在線留言板
| 付款方式
| 聯絡我們
| 運費計算
| 幫助中心 |
加入書簽
HOME
新書上架
