From the best-selling author of "The Rise of the Creative
Class" comes a brilliant new book on the surprising importance of
place, with advice on how to find the right place for you. It''s a
mantra of the age of globalization that where we live doesn''t
matter. We can innovate just as easily from a ski chalet in the
Alps or a cottage in Provence as in the office of a Silicon Valley
start-up.According to Richard Florida, this is wrong. Globalization
is not flattening the world; in fact, place is increasingly
relevant to the global economy and our individual lives. Where we
live determines the jobs and careers we have access to, the people
we meet and the ''mating markets'' in which we participate. And
everything we think we know about cities and their economic roles
is up for grabs."Who''s Your City?" is the first book to report on
the growing body of research on what qualities of cities and towns
actually make people happy in their lives. Choosing a place to live
is as important as choosing a spouse or career, but until now, no
one has rigorously explored this powerful component of subjective
well-being to uncover what people want, need, and get out of the
places they live. London to Paris to Cape Town to Sydney, this book
will be the essential guide to how people choose where to live, and
what those choices mean to their lives and their communities.
關於作者：
Richard Florida is Professor of Business and Creativity at the
Rotman School of Management, University of Toronto, and the founder
of the Creative Class Group, a for-profit think tank that charts
trends for business, communities and lifestyles. He lives in
Toronto.
目錄：
1 The Question of Where
Part I:Why Place Matters
2 Spiky World
3 Rise of the Mega-Region
4 The Clustering Force
Part II:The Wealth of Place
5 The Mobile and the Rooted
6 Where the Brains Are
7 Job-Shift
8 Superstar Cities
Part III:The Geography of Happiness
9 Shiny Happy Places
10 Beyond Maslow’s City
Part IV:Where We Live Now
12 Three Big Moves
13 The Young and the Restless
14 Married with Children
15 When the Kids Are Gone
16 Place Yourself
Acknowledgments
Appendices
Notes
Index
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