From experts at McKinsey Company''s world-renowned growth
practice comes a highly practical, field-tested approach to
initiating and sustaining growth in companies of all sizes. .
Growth unleashes benefits beyond the economic. It revitalizes
organizations and invigorates the people in them, creating energy,
a sense of purpose, and the glow of being on a winning team. Like
the alchemy of old, it seeks to transform the everyday into the
exalted by means that seem little short of magical. Yet growth is
often elusive, achieved at unacceptable costs, or managed in fits
and starts. Based on over three years of research and application
at high-performing companies around the world, The Alchemy of
Growth is a comprehensive, practical approach to initiating,
achieving, and sustaining profitable growthtoday and tomorrow. As
the book shows, the secret is to manage business opportunities
across three time horizons at once: extending and defending core
businesses, building new businesses, and seeding options for the
future. The Alchemy of Growth offers managers at all levels the
tools and concepts for investing in the right initiatives,
capabilities, and talent to propel their companies into the
future.
關於作者：
Mehrdad Baghai is a Principal in the Sydney and Toronto offices
of McKinsey Company, and co-leader of the firm’s world-wide
growth practice. Stephen Coley is a Director in McKinsey’s Chicago
office, and leads the firm’s corporate strategy practice group.
David White is a Director of McKinsey’s Sydney office. Mehrdad
Baghai is a Principal in the Sydney and Toronto offices of McKinsey
Company, and co-leader of the firm’s world-wide growth
practice. Stephen Coley is a Director in McKinsey’s Chicago office,
and leads the firm’s corporate strategy practice group. David White
is a Director of McKinsey’s Sydney office. Mehrdad Baghai is a
Principal in the Sydney and Toronto offices of McKinsey
Company, and co-leader of the firm’s world-wide growth practice.
Stephen Coley is a Director in McKinsey’s Chicago office, and leads
the firm’s corporate strategy practice group. David White is a
Director of McKinsey’s Sydney office.
目錄：
Preface to the paperback edition
Preface
Acknowledgments
Special thanks
PartI Understanding growth
1 The three horizons
2 Looking in the mirror
PartlI Overcoming inertia
3 Laying the foundation
4 Searching for opportunities
PartlII Building momentum
5 Staircases to growth
6 Securing advantage
7 Winning through execution
PartlV Sustaining growth
8 Managing by horizon
9 Organizing for growth
Appendix: Research base and case studies
Bibliography
Index
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