From Publishers Weekly
This volume, by a history professor Olegario and two partners
at a consulting firm, chronicles Procter Gamble''s
development, particularly how the company has long emphasized
development and marketing of products that can dominate categories.
Sanctioned by PG, which provided the authors access to
archives, this detailed tome is an exhaustive record from PG''s
founding in 1837 and first growth spurt as a candle and soap
supplier to soldiers during the Civil War throu
內容簡介：
The Evolution of a Brand Powerhouse
The candles that lit the nights of Union soldiers during the
Civil War. The synthetic detergent that eradicated hours of toil
for women in the 1940s. The disposable diapers that added
convenience to the lives of busy parents.
All of these breakthrough "firsts" and a host of others came from
the same source: consumer goods giant Procter Gamble. Rising
Tide chronicles this company''s extraordinary 165-year climb from a
small, family-operated soap and candle company to a global
powerhouse whose market-leading brands improve the lives of
consumers everywhere.
Authors Davis Dyer, Frederick Dalzell, and Rowena Olegario were
granted unprecedented access to PG''s corporate archives and
exclusive interviews with key executives and employees. They
describe the introduction and evolution of such household brands as
Ivory, Tide, Crest, and Pampers and illustrate how PG learned
to satisfy consumers and compete in markets all over the world.
They also recount insightful
關於作者：
Davis Dyer is a Founding Partner, and Frederick Dalzell is a
Partner, in the Winthrop Group, Inc. Rowena Olegario is Assistant
Professor of History at Vanderbilt University.
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