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『英文書』Business Communication(ISBN=9781591391135)

書城自編碼: 2065008
分類: 簡體書→原版英文書
作者: Business
國際書號(ISBN): 9781591391135
出版社: Perseus
出版日期: 2003-07-01
版次: 1 印次: 1
頁數/字數: 162/
書度/開本: 16开 釘裝: 平装

售價:NT$ 1102

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編輯推薦:
The muddled state of thinking on the qualities of a good
manager is reflected in this uneven collection of papers reprinted
from the Harvard Business Review. The best of them are the most
prosaic. Carol A. Walker pinpoints some of the common
people-management mistakes made by rookie managers; Steven Berglas
warns of the damage caused by Svengali-like executive coaches who
impose superficial managerial nostrums and overlook or exacerbate
deeper psychological problems; and in the collection
內容簡介:
Book Description
Effective communication is a vital skill for everyone in
business today. Great communicators have a distinct advantage in
building influence and jumpstarting their careers. This practical
guide offers readers a clear and comprehensive overview on how to
communicate effectively for every business situation, from
sensitive feedback to employees to persuasive communications for
customers. It offers advice for improving writing skills, oral
presentations, and one-on-one dealings with others. Contents
include:

* Understanding the optimal "medium" to present
information
* Learning the best timing to deliver a message
* Delivering an effective presentation
* Drafting proposals
* Writing effective e-mails
* Improving self-editing skills
Plus, readers can access free interactive tools on the Harvard
Business Essentials companion web site.
Series Adviser: Mary Munter
Professor Mary Munter has taught management communication for
over twenty-five years, for seven years at the Stanford Graduate
School of Business and since 1983 at the Tuck School of Business at
Dartmouth.
Professor Munter is considered one of the leaders in the
management communication field. Among her publications is Guide to
Managerial Communication-recently published in its sixth edition
and named "one of the five best business books" by the Wall Street
Journal. She has also published many other articles and books and
consulted with over ninety corporate and not-for-profit
clients.
About HBE
Harvard Business Essentials,HBE, The Reliable Source for Busy
Managers The Harvard Business Essentials series is designed to
provide comprehensive advice, personal coaching, background
information, and guidance on the most relevant topics in business.
Drawing on rich content from Harvard Business School Publishing and
other sources, these concise guides are carefully crafted to
provide a highly practical resource for readers with all levels of
experience. To assure quality and accuracy, each volume is closely
reviewed by a specialized content adviser from a world class
business school. Whether you are a new manager interested in
expanding your skills or an experienced executive looking for a
personal resource, these solution-oriented books offer reliable
answers at your fingertips.
關於作者:
Harvard Business Essentials The Reliable Source for Busy
Managers The Harvard Business Essentials series is designed to
provide comprehensive advice, personal coaching, background
information, and guidance on the most relevant topics in business.
Drawing on rich content from Harvard Business School Publishing and
other sources, these concise guides are carefully crafted to
provide a highly practical resource for readers with all levels of
experience. To assure quality and accuracy, each volume is closely
reviewed by a specialized content adviser from a world class
business school. Whether you are a new manager interested in
expanding your skills or an experienced executive looking for a
personal resource, these solution-oriented books offer reliable
answers at your fingertips.

 

 

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