This title presents a practical approach to fuel game changing
growth through business model innovation. Transformational new
growth remains the Holy Grail for many organizations. But a deep
understanding of how great business models are made can provide the
key to unlocking that growth. This landmark book describes how
companies can achieve transformational growth in new markets Or,
simply put, how they can seize the white space. To step out into
the unknown and seize the white space requires a new language - and
a framework with which to understand an existing enterprise and the
white space it hopes to conquer. This book - from Clay
Christensen''s firm Innosight - is devoted to making game-changing
business model innovation a possibility. Leaving the rhetoric to
others, it provides the building blocks for creating business model
innovation: first, by showing executives how to discover new
business models and then by showing them how to bring these
innovations to market. With road-tested frameworks, analytics, and
diagnostics, this book gives executives everything they need to
reshape their business and achieve fantastic growth. Mark Johnson
is cofounder and Chairman of Innosight, an innovation-based
consulting and executive-training firm focused on helping companies
and institutions innovate for new growth and transformation.
關於作者：
Mark Johnson is co-founder and Chairman of
Innosight, an innovation-based consulting, research, and executive
training firm focused on helping companies and institutions
innovate for new growth and transformation. He co-founded the firm
with Harvard Business School professor and best selling author on
innovation Clayton M. Christensen. His consulting experience covers
a broad range of Fortune 500 companies in industries such as
consumer packaged goods, healthcare, commercial enterprise IT,
energy, automotive, and aerospacedefense. Mark''s international
resume includes leadership in advising Singapore''s government on
innovation and entrepreneurship. Mark has co-authored The
Innovator''s Guide to Growth Harvard Business Press July 2008 with
Innosight colleagues Scott Anthony. His most recent work has
focused on business model innovation, helping companies create and
manage distinct new business models for new market growth.
目錄：
Foreword by AG Lafley, Chairman of the Board, Procter
Gamble
Section I: A New Model For Growth And Renewal
1. The White Space and Business Model Innovation
2. The Four-Box Business Model Framework
Section II: When New Business Models Are Needed
3. The White Space Within: Transforming Existing Markets
4. The White Space Beyond: Creating New Markets
5. The White Space Between: Dealing with Industry
Discontinuity
Section III: Business Model Innovation As A Repeatable
Process
6. Designing a New Business Model
7. Implementation
8. Overcoming Incumbent Challenges
Epilogue
Acknowledgments
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