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內容簡介: |
War Paint is the story of two remarkable women - Miss
Elizabeth Arden and Madame Helena Rubinstein. Between them they
left an extraordinary legacy which touches the lives of virtually
all women today: the creation of the modern cosmetics and beauty
industry. War Paint will trace the humble beginnings of both Arden
and Rubinstein and examine the forces and influences that drove
them. The book will also look at the period in which they lived,
without which their phenomenal achievement cannot be truly
appreciated. The similarities between the two are intriguing:
dedicated to beauty, neither were great beauties themselves. They
were both diminutive in size, if not in the size of their ego. They
were both born into genteel poverty and were motivated by money and
the creation of their businesses, to the exclusion of almost
everything else. They were both avid social climbers and
desperately thrifty. They also hated each other. This is the story
of an industry, of a social movement and of a great rivalry.
Gripping, glamorous and totally absorbing, this is social history
at its best.
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