Every new project or career or relationship starts out
exciting and fun. Then it gets harder and less fun, until it hits a
low point - really hard, really not fun. At this point you might be
in a Dip, which will get better if you keep pushing, or a
Cul-de-Sac, which will never get better no matter how hard you try.
The hard part is knowing the difference and acting on it. According
to marketing guru and best-selling author Seth Godin, what sets
successful entrepreneurs and pop stars and weight lifters and car
salesmen apart from everyone else is their ability to give up on
Cul-de-Sacs while staying motivated in Dips. Winners quit fast,
quit often and quit without guilt - until they commit to beating
the right Dip for the right reasons. You''ll never be number one at
anything without picking your shots very carefully. The Dip is a
short, entertaining book that helps you do just that. It will
forever alter the way you think about success.
關於作者:
Seth Godin is the best-selling author of Purple Cow, Permission
Marketing and Small Is the New Big, among other books, and is one
of the most popular business bloggers in the world, at
www.SethGodin.com. He holds an MBA from Stanford University, and
has been called "the Ultimate Entrepreneur for the Information Age"
by Business Week magazine.