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內容簡介: |
Every day we make choices. Coke or Pepsi? Save or spend?
Stay or go? Whether mundane or life-altering, these choices define
us and shape our lives. Sheena Iyengar asks the difficult questions
about how and why we choose: Is the desire for choice innate or
bound by culture? Why do we sometimes choose against our best
interests? How much control do we really have over what we choose?
Her award-winning research reveals that the answers are surprising
and profound. In our world of shifting political and cultural
forces, technological revolution, and interconnected commerce, our
decisions have far-reaching consequences. Use this book as your
companion and guide for the many challenges ahead. ''No one asks
better questions, or comes up with more intriguing answers'' Malcolm
Gladwell, author of THE TIPPING POINT
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