The runaway international bestseller with more than 600,000
copies sold, now expanded to make its message even more compelling
for todays market leaders.. Why is it that Casio can sell a
calculator more cheaply than Kelloggs can sell a box of corn
flakes? Why can FedEx absolutely, positively deliver your package
overnight but airlines have trouble keeping track of your bags?
What does your company do better than anyone else? What unique
value do you provide to your customers? How will you increase that
value next year? As customers demands for the highest quality
products, best services, and lowest prices increase daily, the
rules for market leadership are changing. Once powerful companies
that havent gotten the message are faltering, while others, new and
old, are thriving. In disarmingly simple and provocative terms,
Treacy and Wiersema show what it takes to become a leader in your
market, and stay there, in an ever more sophisticated and demanding
world.
關於作者：
Fred Wiersema is a leading business strategist and consultant to
high-performance companies. He is senior vice-president of CSC
Index, the international management consulting firm known for its
pioneering approaches to business strategy, reengineering and
large-scale change. He has been featured in ‘Fortune’, ‘Business
Week’ and various leading European business publications. --This
text refers to an out of print or unavailable edition of this
title.
目錄：
ACKNOWLEDGMENTS
INTRODUCTION
Chapter 1
HOW TO FAIL IN BUSINESS WITHOUT EVEN TRYING
Chapter 2
THE NEW RULES OF COMPETITION
Chapter 5
THE WINNER''S CHOICE
Chapter 4
THE DISCIPLINE OF OPERATIONAL EXCELLENCE
Chapter 5
ONE COMPANY''S EXPERIENCE -- ATT''S UNIVERSAL CARD
Chapter 6
THE DISCIPLINE OF PRODUCT LEADERS
Chapter 7
ONE COMPANY''S EXPERIENCE -- INTEL CORPORATION
Chapter 8
THE DISCIPLINE OF CUSTOMER INTIMACY
Chapter 9
ONE COMPANY''S EXPERIENCE -- AIRBORNE EXPRESS
Chapter 10
SETTING YOUR VALUE DISCIPLINE AGENDA
Chapter 11
CREATING THE CULT OF THE CUSTOMER
Chapter 12
SUSTAINING THE LEAD
EPILOGUE
INDEX
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