The best-selling guide to overcoming creative blocks and
unleashing a torrent of great ideas-updated for a new generation of
problem solvers.. James Adams''s unique approach to generating ideas
and solving problems has captivated, inspired, and guided thousands
of people from all walks of life. Now, twenty-five years after its
original publication, Conceptual Blockbusting has never been more
relevant, powerful, or fresh. Integrating insights from the worlds
of psychology, engineering, management, art, and philosophy, Adams
identifies the key blocks perceptual, emotional, cultural,
environmental, intellectual, and expressive that prevent us from
realizing the full potential of our fertile minds. Employing
unconventional exercises and other interactive elements, Adams
shows individuals, teams, and organizations how to overcome these
blocks, embrace alternative ways of thinking about complex
problems, and celebrate the joy of creativity. With new examples
and contemporary references, Conceptual Blockbusting is guaranteed
to introduce a new generation of readers to a world of new
possibilities.
關於作者：
James L. Adams is professor emeritus at Stanford University,
where he has chaired several programs, taught courses on design and
creativity, and participated in many executive programs. Trained as
an engineer and artist, he has conducted corporate workshops around
the world. He lives on the Stanford campus.
目錄：
PREFACE
NOTE TO THE FOURTH EDITION
ILLUSTRATIONS AND QUOTATIONS
CHAPTER ONE Introduction
CHAPTER TWO Perceptual Blocks
CHAPTER THREE Emotional Blocks
CHAPTER FOUR Cultural and Environmental Blocks
CHAPTER FIVE Intellectual and Expressive
Blocks
CHAPTER SIX Alternate Thinking
Languages
CHAPTER SEVEN Kinds of Blockbusters
CHAPTER EIGHT Groups
CHAPTER NINE Organizations
READER''S GUIDE
INDEX
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