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新書推薦： 《 棕榈油的全球史 ： 从奴隶船到购物篮 》 售價：NT$ 440.0 《 简帛时代与早期中国思想世界（上下册）（王中江著作系列） 》 售價：NT$ 1400.0 《 进化主义在中国的兴起（王中江著作系列） 》 售價：NT$ 950.0 《 不废风雅 生活的意趣（汪曾祺风雅意趣妙文） 》 售價：NT$ 280.0 《 东亚世界形成史论（新版） 》 售價：NT$ 490.0 《 奶奶的半个心愿 “课本里的作家” 中考热点作家孙道荣2024年全新散文集 》 售價：NT$ 190.0 《 天生坏种：罪犯与犯罪心理分析 》 售價：NT$ 445.0 《 新能源材料 》 售價：NT$ 290.0

內容簡介： This is the bible for product development, now revised for the changing market-place. For over two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. "Winning at New Products" cites the author''s most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch, including: picking the winners-making essential ''go'' vs. ''kill'' decisions; engaging customers in the pre-development discovery phase; evaluating your project portfolio; building in the voice of your customer; developing market launch plans; and, accelerating speed-to-market. 關於作者： Robert G. Cooper is Professor of Marketing at the Michael G. DeGroote School of Business, McMaster University in Canada, and ISBM Distinguished Research Fellow at Penn State University''s Smeal College of Business Administration. He is the author of several books on product development and was made a Fellow of the Product Development and Management Association in 1999. He lives in Oakville, Ontario.

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