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『英文書』On Competition

書城自編碼: 2046854
分類: 簡體書→原版英文書
作者: Michael
國際書號(ISBN): 9781422126967
出版社: HarperCollins UK
出版日期: 2008-09-01
版次: 1 印次: 1
頁數/字數: 544/
書度/開本: 16开 釘裝: 精装

售價:NT$ 2001

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內容簡介:
For the past two decades, Michael Porter''s work has towered
over the field of competitive strategy. On Competition, Updated
Edition brings together more than a dozen of Porter''s landmark
articles from the Harvard Business Review. Five are new to this
edition, including the 2008 update to his classic "The Five
Competitive Forces That Shape Strategy," as well as new work on
health care, philanthropy, corporate social responsibility, and CEO
leadership.
This collection captures Porter''s unique ability to bridge
theory and practice. Each of the articles has not only shaped
thinking, but also redefined the work of practitioners in its
respective field. In an insightful new introduction, Porter relates
each article to the whole of his thinking about competition and
value creation, and traces how that thinking has deepened over
time.
This collection is organized by topic, allowing the reader
easy access to the wide range of Porter''s work. Parts I and II
present the frameworks for which Porter is best known frameworks
that address how companies, as well as nations and regions, gain
and sustain competitive advantage. Part III shows how strategic
thinking can address society''s most pressing challenges, from
environmental sustainability to improving health-care delivery.
Part IV explores how both nonprofits and corporations can create
value for society more effeapplying strategy principles to
philanthropy. Part V explores the link between Strategy and
Leadership
關於作者:
Michael E. Porter is the Bishop William
Lawrence University Professor at Harvard Business School. He is the
author of seventeen books and numerous articles.
目錄
Part I Competitive Strategy: Core Concepts 1. The Five
Competitive Forces That Shape Strategy January 2008 HBR Version
2. What Is Strategy? 3. How Information Gives You Competitive
Advantage 4. Strategy and the Internet NEW TO THIS EDITION, 2001
HBR article 5. From Competitive Advantage to Corporate Strategy
Part II The Competitiveness of Locations 6. The Competitive
Advantage of Nations 7. Clusters and Competition: New Agendas for
Companies, Governments, and Institutions 8. Competing Across
Locations: Enhancing Competitive Advantage through a Global
Strategy Part III Competitive Solutions to Societal Problems 9.
Green and Competitive: Ending the Stalemate 10. The Competitive
Advantage of the Inner City 11. Redefining Competition in Health
Care NEW TO THIS EDITION, 2004 HBR article Part IV Strategy,
Philanthropy, and Corporate Social Responsibility 12.
Philanthropy''s New Agenda: Creating Value 1999 HBR article 13.
The Competitive Advantage of Corporate Philanthropy 2002 HBR
article 14. Strategy and Society: The Link Between Competitive
Advantage and Corporate Social Responsibility Part V Leadership 15.
Seven Surprises for New CEOs 2004 HBR article

 

 

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