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| 編輯推薦： |
Competing for the
Future《竞争大未来》，又译作《为未来而竞争》，是畅销经典著作，被认为是20世纪90年代最有影响力的管理学著作之一。被誉为“近十年最具影响力商业书籍”。
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| 內容簡介： |
New competitive realities have ruptured industry boundaries,
overthrown much of standard management practice, and rendered
conventional models of strategy and growth obsolete. In their stead
have come the powerful ideas and methodologies of Gary Hamel and
C.K. Prahalad, whose much-revered thinking has already engendered a
new language of strategy. In this book, they develop a coherent
model for how today''s executives can identify and accomplish no
less than heroic goals in tomorrow''s marketplace. Their masterful
blueprint addresses how executives can ease the tension between
competing today and clearing a path toward leadership in the
future.
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| 關於作者： |
C.K. Prahalad is the Harvey C. Fruehauf Professor of Business
Administration at the University of Michigan Graduate School of
Business Administration and Chairman of the Board of Praja, a
technology management company in San Diego. He lives in San Diego
but travels extensively.
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| 目錄：
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Preface to the Paperback Edition
Preface and Acknowledgments
CHAPTER 1 Getting Off the Treadmill
CHAPTER 2 How Competition for the Future Is Different
CHAPTER 3 Learning to Forget
CHAPTER 4 Competing for Industry Foresight
CHAPTER 5 Crafting Strategic Architecture
CHAPTER 6 Strategy as Stretch
CHAPTER 7 Strategy as Leverage
CHAPTER 8 Competing to Shape the Future
CHAPTER 9 Building Gateways to the Future
CHAPTER 10 Embedding the Core Competence Perspective
CHAPTER 11 Securing the Future
CHAPTER 12 Thinking Differently
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