登入帳戶  | 訂單查詢  | 購物車/收銀台(0) | 在線留言板  | 付款方式  | 聯絡我們  | 運費計算  | 幫助中心 |  加入書簽
會員登入 新註冊 | 新用戶登記
HOME新書上架暢銷書架好書推介特價區會員書架精選月讀2023年度TOP分類閱讀雜誌 香港/國際用戶
最新/最熱/最齊全的簡體書網 品種:超過100萬種書,正品正价,放心網購,悭钱省心 送貨:速遞 / EMS,時效:出貨後2-3日

2024年10月出版新書

2024年09月出版新書

2024年08月出版新書

2024年07月出版新書

2024年06月出版新書

2024年05月出版新書

2024年04月出版新書

2024年03月出版新書

2024年02月出版新書

2024年01月出版新書

2023年12月出版新書

2023年11月出版新書

2023年10月出版新書

2023年09月出版新書

『英文書』Blue Ocean Strategy

書城自編碼: 2046760
分類: 簡體書→原版英文書
作者: W.Chan
國際書號(ISBN): 9781591396192
出版社:
出版日期: 2005-02-01
版次: 1 印次: 1
頁數/字數: 240/
書度/開本: 16开 釘裝: 精装

售價:NT$ 1502

我要買

share:

** 我創建的書架 **
未登入.



新書推薦:
股市趋势技术分析(原书第11版)
《 股市趋势技术分析(原书第11版) 》

售價:NT$ 1010.0
汉匈战争全史
《 汉匈战争全史 》

售價:NT$ 454.0
恶的哲学研究(社会思想丛书)
《 恶的哲学研究(社会思想丛书) 》

售價:NT$ 500.0
不止江湖
《 不止江湖 》

售價:NT$ 449.0
天才留步!——从文艺复兴到新艺术运动(一本关于艺术天才的鲜活故事集,聚焦艺术史的高光时刻!)
《 天才留步!——从文艺复兴到新艺术运动(一本关于艺术天才的鲜活故事集,聚焦艺术史的高光时刻!) 》

售價:NT$ 704.0
双城史
《 双城史 》

售價:NT$ 505.0
冯友兰和青年谈心系列:不是问题的问题(哲学大师冯友兰和年轻人谈心,命运解读)
《 冯友兰和青年谈心系列:不是问题的问题(哲学大师冯友兰和年轻人谈心,命运解读) 》

售價:NT$ 254.0
月与蟹(青鲤文库)荣获第144届直木奖,天才推理作家经典作品全新译本。一部青春狂想曲,带你登上心理悬疑之巅。
《 月与蟹(青鲤文库)荣获第144届直木奖,天才推理作家经典作品全新译本。一部青春狂想曲,带你登上心理悬疑之巅。 》

售價:NT$ 230.0

內容簡介:
Companies have long engaged in head-to-head competition in
search of sustained, profitable growth. They have fought for
competitive advantage, battled over market share, and struggled for
differentiation.
Yet in today’s overcrowded industries, competing head-on results
in nothing but a bloody “red ocean” of rivals fighting over a
shrinking profit pool. In a book that challenges everything you
thought you knew about the requirements fro strategic success, W.
Chan Kim and Renee Mauborgne contend that while most companies
compete within such red oceans, this strategy is increasingly
unlikely to create profitable growth in the future.
Based on a study of 150 strategic moves spanning more then a
hundred years and thirty industries, Kim and Mauborgne argue that
tomorrow’s leading companies will succeed not by battling
competitors, but by creating “blue ocean” of uncontested market
space ripe for growth. Such strategies moves—termed “value
innovation”-create powerful leaps in value for both the firm and
its buyers, rendering rivals obsolete and unleashing new
demand.
Blue Ocean Strategyprovides a systematic approach to making the
competition irrelevant. In this frame-changing book, Kim and
Mauborgne present a proven analytical framework and the tools for
successfully creating and capturing blue oceans. Examining a wide
range of strategic moves across a host of industries, Blue Ocean
Strategy highlights the six principles that every company can use
to successfully formulate and execute blue ocean strategies. The
six principles show how to reconstruct market boundaries, focus on
the big picture, reach beyond existing demand, get the strategic
sequence right, overcome organizational hurdles, and build
execution into strategy.
Upending traditional thinking about strategy, this landmark book
charts “a bold new path to winning the future”.
關於作者:
W.Chan Kim is The Boston Consulting Group Bruce D.Henderson
Chair Professor of Stategy and International Management at
INSEAD.
Renee Mauborgne is The INSEAD Distinguished Fellow and a
professor of strategy and management.For more information about
this book.
目錄
Preface
Acknowledgments
Part One:Blue Ocean Strategy
 1 Creating Blue Oceans
 2 Analytical Tools and Frameworks
Part Two:Formulating Blue Ocean Strategy
 3 Reconstruct Market Boundaries
 4 Focus on the Big Picture,Not the Numbers
 5 Reach Beyond Existing Demand
 6 Get the Strategic Sequence Right
Part Three:Executing Blue Ocean Strategy
 7 Overcome Key Organizational Hurdles
 8 Build Execution into Strategy
 9 Conclusion:The Sustainability and Renewal of Blue Ocean
Strategy
Appendix A
Appendix B
Appendix C
Notes
Bibliography
Index
About the Authors

 

 

書城介紹  | 合作申請 | 索要書目  | 新手入門 | 聯絡方式  | 幫助中心 | 找書說明  | 送貨方式 | 付款方式 香港用户  | 台灣用户 | 海外用户
megBook.com.tw
Copyright (C) 2013 - 2024 (香港)大書城有限公司 All Rights Reserved.