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HOME新書上架暢銷書架好書推介特價區會員書架精選月讀2023年度TOP分類閱讀雜誌

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品種：超過100萬種書，正品正价，放心網購，悭钱省心

送貨：速遞 / EMS，時效：出貨後2-3日

新書推薦： 《 论法拉比与迈蒙尼德：施特劳斯讲演与论文集：卷三 》 售價：NT$ 494.0 《 实验之火：锻造英格兰炼金术（1300—1700年） 》 售價：NT$ 562.0 《 高功率激光推进 》 售價：NT$ 499.0 《 藩镇时代的政治与社会 》 售價：NT$ 510.0 《 电网设备无人机自动机场建设与应用 》 售價：NT$ 406.0 《 中国沿海的贸易与外交：通商口岸的开埠：1842-1854.下 》 售價：NT$ 666.0 《 甲骨文丛书·繁荣与衰退：中国市场经济（1000~1500年） 》 售價：NT$ 666.0 《 越南汉词整理与研究 》 售價：NT$ 510.0

內容簡介： In this day and information age, it is all about those who are able to utilize the information they have to maximize potential, and these two University of California, Berkeley, professors have assembled the guide to do just that. The nuts-and-bolts approach to finding ways to differentiate one''s product from all the others, and a how-to guide to simplify and improve customer interface, are both helpful, and the idea of managing intellectual properties to maximize value is infinitely superior to just protecting them from competitors. Some of the information delves into building positive feedback for the product, and every businessperson probably needs to know some of the legal ins and outs of building alliances and the ramifications of competition. Shapiro and Varian seem to be targeting the hard-core student of business here not the casual browser; their approach is extremely thorough, and there is much practical information for those willing to wade through the information rules. Joe Collins 目錄： Preface 1 The Information Economy 2 Pricing Information 3 Versioning Information 4 Rights Management 5 Recognizing Lock-In 6 Managing Lock-In 7 Networks and Positive Feedback 8 Cooperation and Compatibitity 9 Waging a Standards War 10 Information Poticy Further Reading Notes Bibliography Index About the Authors

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