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| 內容簡介： |
In this day and information age, it is all about those who are
able to utilize the information they have to maximize potential,
and these two University of California, Berkeley, professors have
assembled the guide to do just that. The nuts-and-bolts approach to
finding ways to differentiate one''s product from all the others,
and a how-to guide to simplify and improve customer interface, are
both helpful, and the idea of managing intellectual properties to
maximize value is infinitely superior to just protecting them from
competitors. Some of the information delves into building positive
feedback for the product, and every businessperson probably needs
to know some of the legal ins and outs of building alliances and
the ramifications of competition. Shapiro and Varian seem to be
targeting the hard-core student of business here not the casual
browser; their approach is extremely thorough, and there is much
practical information for those willing to wade through the
information rules. Joe Collins
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| 目錄：
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Preface
1 The Information Economy
2 Pricing Information
3 Versioning Information
4 Rights Management
5 Recognizing Lock-In
6 Managing Lock-In
7 Networks and Positive Feedback
8 Cooperation and Compatibitity
9 Waging a Standards War
10 Information Poticy
Further Reading
Notes
Bibliography
Index
About the Authors
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