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內容簡介: |
《会展英语附光盘第2版会展专业21世纪高职高专精品教材》编著者雷兵、杨晓梅。
本教材从情景对话入手,培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容,涵盖了会展业服务和管理的主要内容。避免过于强调阅读、词汇、语法和翻译的学习,而是将职业技能的训练贯穿于英语学习中,使学习者感到明确的职业指向性。
本教材不仅可以作为中高等职业院校会展专业学生的教材,还可以作为有志从事会展工作的专业人士、管理人员、翻译人员的参考资料。
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目錄:
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Unit 1 Preparation for Exhibition展前
Lesson One Brief Introduction to Conventions and Exhibitions
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Two Planning the Exhibition
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Three Exhibition Marketing
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Four Invitation
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Unit 2 At the Exhibition展中
Lesson One Receiving Clients
Section One:Lead in
Section Two:Speak and Act
Section ThFee:Intensive Reading
Section Four:Read More
Lesson Two Sales Presentation
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Three Business Negotiation
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Four Signing a Contract
Section One:Lead in
Section Two:Speak and Act
Section ThFee:Intensive Reading
Section Four:Read More
Lesson Five Organizing Activities
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Unit 3 Exhibition Follow-Up展后
Lesson One Follow-uD Businesses
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Two Exhibition Results Analysis
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Unit 4 Convention会议
Lesson One Booking a Meeting
Section One:kad in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Two Preparation for International Convention
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section FoLlr:Read More
Lesson Three Opening and Closing Ceremony
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Four Notice
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
附录1 主要国际会议、展览行业组织
附录2 会展词汇与术语
主要参考文献
练习参考答案
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