Chapter 1 会展准备Preparation forthe E xhibion
Unit 1 Various Kinds of Shows各类会展
Unit 2 Choosing a Venue选择会展地点
Unit 3 Venue Reservation会场预订
Unit 4 Building the Booth展台搭建
Unit 5 Exhibition Sponsors会展赞助商
Unit 6 Promoting the Show推广展会
Unit 7 Budget会展预算
chapter 2 会展运作Convention and Exhibition Operation
Unit l Signing upfor a Trade Show参展
Unit 2 Reception and Registration会展接待与登记
Unit 3 Customs Declaration展品报关
Unit 4 Exhibits Transportation展品运输
Unit 5 Exhibits Insu rance展品保险
Unit 6 Theme Banquet主题宴会
Unit 7 Display销售展示
Unit 8 Sales P romotion产品促销
Unit 9 Establishing Trade Relations建立贸易关系
Unit 10 Inqui ry询盘
Unit 11 Offer and Counter-offer报盘与还盘
Unit 12 Quality and Quantity商品的品质和数量
Unit 13 Order and Confirmation订货与确认
Unit 14 Commercial Documents商业单证
Unit 15 Packing包装
Unit 16 Arbitration仲裁
Unit 17 Negotiation of Price价格谈判
Unit 18 Negotiation of Agency Agreement代理权谈判
Unit 19 Negotiation of Terms of Payment支付条款谈判
Unit 20 Negotiation of Contract合约谈判
Unit 21 Negotiation on Complaints解决抱怨的谈判
Unit 22 Negotiation of Technology Transfer 技术转让谈判
chapter 3 会展后期After the Conventions and Exhibition
Unit 1 Analyzing the Productivity of the Exhibition：分析展会成效
Unit 2 Booth Dismantling展台拆卸
Unit 3 Sightseeing after the Convention会后观光：
Unit 4 Connection联络
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