support instructors who prefer to lead a discussion-oriented
and engaging course. Recognizing the challenges that our world
presents for the communication students of the 21st century, the
new edition includes enhanced ESL coverage and coverage of ethical,
cultural, and technological issues, while also reemphasizing the
focus on skill-building to promote the development of personal and
professional relationships in real world and virtual
settings.
本书是传播学入门教材，书中系统地介绍了各种传播学原理、多渠道的个体沟通和群体传播方式。本书为21世纪的传播学学生提供了参与性和互动性极强的学习方法，大量生动而真实的案例使得学生们能够切实掌握当今最先进的传播手段。这本教材自1984年问世以来，一直受到业内的肯定和读者的欢迎，不断再版。传播学在中国现今发展背景下有强劲的发展态势，本书为中国读者完整地呈现了这门发端于西方的学科的一个较为系统的面貌，是一本将理论、实践、学术启迪和操作指南完美结合的著作。其通俗性和可操作性不仅能满足对传播学感兴趣的读者的需求，也能使各界人士获得实践上的启迪。
關於作者：
Teri Gamble，Michael Gamble
Teri Kwal Gamble and Michael W. Gamble both earned PhDs in
communication from New York University. They are full professors of
communication and award-winning teachers, with Teri at the College
of New Rochelle and Michael at the New York Institute of Technology
in Manhattan. As co-founders of Interact Training Systems, a
communication consulting fi rm, they have conducted seminars,
workshops, and short courses for numerous business and professional
organizations across the United States. The Gambles are co-authors
of several textbooks and training systems, including Public
Speaking in the Age of Diversity; Interpersonal Communication in
Theory, Practice and Context; and Literature Alive! Their trade
books include Sales Scripts That Sell, Phone Power, and The Answer
Book. Teri and Michael live in New Jersey and spend much of their
time exploring how and why communication works. Their personal
favorite communicators are their children—their son, Matthew Jon,
who has his doctorate in biochemistry and is now a scientist, and
their daughter, Lindsay Michele, who received her MBA in marketing,
ran the New York City Marathon, teaches this course, and works in
real estate.
特里·K. 甘布尔，迈克尔· W. 甘布尔，纽约大学传播学博士。特里·K. 甘布尔任教于新罗谢尔大学，迈克尔·W.
甘布尔任教于纽约技术学院，二者都是美国深受欢迎的传播学教授。
目錄：
ABOUT THE AUTHORS
PREFACE
ACKNOWLEDGMENTS
PART ONE
The Essentials of Communication
1 Communication:The Starting Line
2 Communicating in a Multicultural Society and Wodd
3 Communication and the Self-Concept: Who Are You?
4 Communication and Perception: I Am More Than a Camera
5 Language and Meaning: Helping Minds Meet
6 Nonverbal Communication: Silent Language Speaks
7 Listening, Feedback, and Critical Thinking
PART TWO
Interpersonal Communication
8 Understanding Relationships
9 Person to Person: Relationships in Context
PART THREE
Communicating in the Small Group
10 Groups and Teams: Strategies for Decision Making and Problem
Solving 244
11 Leading Others and Resolving Conflict
PART FOUR
Communicating to the Public
12 The Speaker and the Audience: The Occasion and the Subject
13 Developing Your Speech: Supporting Your Ideas
14 Designing Your Speech: Organizing Your Ideas
15 Delivering Your Speech: Presenting Your Ideas
16 Informative Speaking
17 Persuasive Speaking
APPENDIX:
Person to Person: Interviewing
ONLINE UNIT
Mass Communication and Media Literacy
This section is found on the book''s Online beaming Center
ANSWER KEY
GLOSSARY
NOTES
CREDITS
INDEX
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