According to super pollster John Zogby, whom The Washington
Post calls “the maverick predictor,” the conventional wisdom about
the United States–that we’re isolated from the world, politically
fragmented, and inclined toward material pleasure–isn’t just
flawed; it may be 180 degrees from the truth. In this far-reaching
and illuminating look at contemporary American life, Zogby reveals
nothing less than The Way We’ll Be. Drawing on thousands of
in-depth surveys conducted especially for the book, Zogby points
out where we’re headed–politically, culturally, and
spiritually.
The American dream is in transition; it is rapidly being
redefined by four meta-movements: living with limits as consumers
and citizens; embracing diversity of views and ways of life;
looking inward to find spiritual comfort; and demanding
authenticity from the media, our leaders, and leading institutions.
Spearheaded by today’s eighteen-to-twenty-nine-year-olds–the “First
Global” generation–Americans are becoming more internationalist,
consensus-oriented, and environmentally conscious and less willing
to identify themselves by the things they do to earn or spend their
money. But this is more than a youth tide. Americans of all ages
are moving beyond old divides–red stateblue state,
pro-lifepro-choice, beer drinkerwine connoisseur–to form a new
national consensus that will shape the nation for decades to
come.
Zogby’s cogent analysis of the data yields an astonishing
perspective on Americans’ thoughts, feelings, and beliefs, now and
in coming years. Understanding this emerging reality will be key
for
? leaders in all fields who want to reach audiences that are more
media-savvy, better informed, and more technologically enabled than
ever before
? individuals in search of rewarding and fulfilling careers in
tomorrow’s growth fields
? politicians and CEOs looking to marry policies and practices to
the rising demand for social responsibility
? anyone who wants to market to the emerging new American
consensus
Beyond telling a fascinating story, the conclusions in this book
are a must-read for everyone from Main Street to Madison Avenue to
Capitol Hill. Filled with expert analysis and insight from one of
today’s most successful predictors and trend spotters, The Way
We’ll Be will redefine how we view America’s future.
關於作者：
John Zogby is the president and CEO of Zogby International,
whose many media and business clients include Reuters, NBC News,
MSNBC, the New York Post, C-SPAN, Gannett News Service, IBM,
MetLife, and Microsoft. He is a regular contributor to network
television news broadcasts and has been a frequent guest on
Today, Hardball with Chris Matthews, and The Daily
Show with Jon Stewart. His writing has appeared in many
publications, including The New York Times and The Wall
Street Journal. A frequent lecturer and panelist, he is married
to Kathleen Zogby, a retired special education teacher, and has
three sons, Jonathan, Benjamin, and Jeremy. He lives in Utica, New
York.
目錄：
INTRODUCTION
1.THE ART, SCIENCE, AND POWER OF THE POLL
2.THE NEW AMERICAN CONSENSUS
Moving Beyond the Values Divide
3.DEMATERIALIZlNG THE PARADIGM
Leaner, Smaller, More Personal, and Personalized
4. GLOBAL, NETWORKED, AND INCLUSIVE
A Youth Movement That Is Reshaping All of Society
5.THE NEW AMERICAN DREAM
Who I Am, Not What I Own
6.ONE TRUE THING
Searching for Authenticity in a Make-Believe World
7.THE WAY WE''LL BE
ACKNOWLEDGMENTS
INDEX
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