本着电视研究跨学科、多视角的特点,《读解电视》的编者宋云峰、尼克·佩里选取了20篇电视研究学者的重要文章或章节,从五个主要方面全面剖析电视的本质与特点,供读者和研究者对西方的电视研究领域进行深入、系统的认识或借鉴。这五个主要方面分别是:组织电视广播的产业和企业industries
and enterprises which organizes television;实现电视广播的文本texts that
realize television;接收电视的观众audience that recognize
television;管理电视的机构agencies that regulate
it;影响电视传播的技术手段technology that shapes television。
Unit 1:Domestic Location
Text I Television and Family
Text II Television in the Family
Unit 2:Medium Characteristics
Text III Broadcast TV as Cultural
Form
Text IV Remediation:Understanding New
Media
Unit 3:Cultural Form
Text V Programming as Sequence or Flow
Text VI Television/Sound
Unit 4:Cultural Economy
Text VII The Political Economy of the
TelevisionSuperText
Text VIII Inside the Prime Time
Unit 5:Genre/Format
Text lX Genre Study and Television
Text X ProducingPost。Trendy Japanese TV Dramas
Unit 6:Intertextuality
Text XI Bardic Television
Text XII Television as a Cultural Fomm
Unit 7:National Broadcasting Systems
Text XIII Public Service Versus the Market
Text XIV “Democracy as Defeat”:The Impotence of
Arguments for Public Service Broadcastin9
Unit 8:Going Global
Text XV Adapting US Transnational Television
Channels to a Complex World:
From Cultural Imperialism to Localization to Hybridization
Unit 9:EncodingDecoding
Unit 10:Audiences
Glossary