Unit One
Text 1 Modern Management Movement 1
翻译技巧 翻译导言
英语口语 ASKING THE WAY
Text 2 Modern Management Movement 2
Unit Two
Text 1 Building the Horizontal Dimension of Organizations
翻译技巧 代词的翻译
英语口语 BANKING
Text 2 Building the Vertical Dimension of Organizations
Unit Three
Text 1 The Case for Contingent Governance 1
翻译技巧 某些困惑词的翻译
英语口语 BUSINESS NEGOTIATION
Text 2 The Case for Contingent Governance 2
Unit Four
Text 1 What Is Strategy？
翻译技巧 it 的翻译
英语口语 EDUCATION
Text 2 Strategy Rests on Unique Activities
Unit Five
Text 1 The Right Game： Use Game Theory to Shape Strategy
翻译技巧 不定式的翻译
英语口语 JOB INTERVIEW
Text 2 Competition and Game Theory
Unit Six
Text 1 Meeting the Challenge of Corporate Entrepreneurship
翻译技巧 分词的翻译
英语口语 LODGING
Text 2 How IBM Strikes a Balance
Unit Seven
Text 1 Mapping Your Innovation Strategy 1
翻译技巧 定语从句的翻译
英语口语 MEALS
Text 2 Mapping Your Innovation Strategy 2
Unit Eight
Text 1 Why Business Models Matter
翻译技巧 否定形式的翻译
英语口语 SEEING THE DOCTOR
Text 2 What about Strategy？
Unit Nine
Text 1 Creating New Growth Platforms 1
翻译技巧 被动语态的翻译
英语口语 SHOPPING
Text 2 Creating New Growth Platforms 2
Unit Ten
Text 1 The Hidden Costs of Organizational Dishonesty 1
翻译技巧 长句的翻译
英语口语 SUPERMARKETS
Text 2 The Hidden Costs of Organizational Dishonesty 2
Appendix Ⅰ Key to Exercises
Appendix Ⅱ Text Translation
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