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| 內容簡介： |
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《新编商务英语泛读1～6》是商务英语系列丛书之一。本丛书的语言材料新颖、地道、文章均选自当代英美报刊杂志以及某些商务专著；内容丰富、涉及面广，涵盖金融、财经、企业管理、国际贸易、电子商务等诸多领域。本丛书采用英语语言和商务知识有机结合的编写方式，使学生既能提高英语阅读理解能力，又能系统的掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。本丛书适合商务英语专业的学生使用。
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| 目錄：
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Unit 1
Part A Text
Text A Pricing Ⅰ
Text B Pricing Ⅱ
Part B Fast Reading
Unit 2
Part A Text
Text A Aspects of Culture Ⅰ
Text B Aspects of Culture Ⅱ
Part B Fast Reading
Unit 3
Part A Text
Text A The Marketing Mix. The Four Ps
Text B Burger King Revamps Its Image
Part B Fast Reading
Unit 4
Part A Text
Text A Promotion
Text B How to Improve Your Communication Effectiveness?
Part B Fast Reading
Unit 5
Part A Text
Text A Physical Distribution
Text B Famous Amos
Part B Fast Reading
Test 1
unit 6
Part A Text
Text A Customer Relations
Text B Stew Leonard’s: The World''s Largest Dairy Store
Part B Fast Reading
Unit 7
Part A Text
Text A International Marketing
Text B Parker Pen''s Globalization Strategy
Part B Fast Reading
Unit 8
Part A Text
Text A Methods of Payment in Foreign Trade
Text B The American Banking System
Part B Fast Reading
Unit 9
Part A Text
Text A Introduction to Companies
Text B The Income Statement and the Balance Sheet
Part B Fast Reading
Unit 10
Part A Text
Text A Contracts
Text B Foreign Exchange
Part B Fast Reading
Test 2
Vocabulary
Key
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