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| 內容簡介： |
One-to-One is transforming our world--here'' s how you can join
the Revolution What would your organization do with a technology
that lets you crowdsource instantly and effortlessly and reach
people who WANT to hear from you wherever they happen to be? Such a
tool already exists and it''s in billions of mobile devices
worldwide: SMS, or text messaging. However, there''s more to
messaging than simply broadcasting texts. To succeed with mobile
messaging in the long term--without disrupting your business or
distracting your customers--you need to understand the bigger
movement that''s underway. The Mobile Marketing Revolution gives you
the framework to listen to, empower, inform, engage, and enlist the
very people on which your success depends. From fundraising to
polling to selling products and services, this book shows how to
use mobile messaging to turn even the briefest initial interaction
into a permanent engaged relationship. Better still, you can
achieve all this without expanding overhead or building campaigns
from scratch, but instead by integrating mobile into your
organization''s existing processes and practices.
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| 目錄：
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ACKNOWLEDGMENTS
INTRODYUCTION
WHY MOBILE?
BEING IN SOCIAL MEDIA IS NOT ENOUGH,
YOU HAVE TO INVITE EVERYONE BACK TO YOUR PLACE
STEP 1: MAKE THE ONE-TO-ONE CONNECTION
STEP 2: DISCOVER THE ONE-TO-ONE OPPORTUNITIES
STEP 3: INSPIRE ACTION
STEP 4: DEVELOPA LONG-TERM RELATIONSHIP
USE DATA TO INCREASE CONVERSIONS
BY STREAMLINING USERS'' EXPERIENCE
BEN STEIN
ONE-TO-ONE TRANSFORMS WHOLE COMPANIES
ONE-TO-ONE TRANSFORMS COMMUNICATIONS FOR EVERYONE
CONCLUSION
NOTES
INDEX
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