From Publishers Weekly
The recent corporate scandals and layoffs may have damaged the
public''s trust in business, but corporate consultants Kevin and
Jackie Freiberg could well restore some of that lost confidence
with their inspiring descriptions of ＂gutsy leaders＂ who ＂have
dismantled fear-based management and replaced it with heart, soul,
discipline, loyalty, humor-and long-term record profits.＂ Mostly
men and a few women, the leaders in this round-up include James
Blachard, CEO of Sy
內容簡介：
Kevin and Jackie Freiberg’s previous book, Nuts!: Southwest
Airline’s Crazy Recipe for Business and Personal Success, described
the unconventional leadership that made Southwest an airline
industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy
and extraordinarily successful businesses and introduce the chief
executives who are creating a new corporate ethos that blows the
doors off business-as-usual.
Drawing on five years of research, the Freibergs provide a
behind-the-scenes look at these intensely focused, passionate, and
unconventional leaders and their companies. Among them:
? James Blanchard, CEO of Synovus Financial, a financial services
giant with more than 16 billion dollars in assets
? Roy Spence, Jr., President of GSDM Advertising, which
AdWeek magazine named Southwest Agency of the Year seven
times
? James Goodnight of SAS, a world leader in intelligence
software
Although the leaders in the book represent a wide-range of
industries, they share a common vision: They see business as a
heroic cause and understand that good leadership isn’t a matter of
position, but of influence. They reject hierarchical rules,
rituals, and expectations, and have replaced in-the-box management
with a culture based on passion and innovation. They regard their
employees not as “human resources,” but as individuals with unique
gifts and talents. And make everyone in the company responsible for
the company’s brand and culture.
An exciting follow-up to Nuts!, which has sold nearly 500,000
copies in hardcover and paperback, GUTS! proves that it is possible
to have fun, live your values, and still make money.
From the Hardcover edition.
關於作者：
KEVIN and JACKIE FREIBERG, the authors
of the bestselling Nuts!, are professional speakers and
consultants on leadership development, culture innovation, and
building lifetime customer loyalty. Kevin is the president and
Jackie is a co-owner and managing partner of the San Diego
Consulting Group, Inc. They speak at more than one hundred events a
year, and consult top companies such as Ernst Young, FedEx,
General Electric, and Federated Department Stores. They live in San
Diego, California.
From the Hardcover edition.
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