A business revolution is changing all the rules of the
marketplace. Power is shifting from manufacturers and retailers
directly to consumers, freshly enabled with information, choice,
and connectivity. Price, service, quality, and design advantages
are no longer enough to win.
In 2000 Kevin Roberts, CEO Worldwide of Saatchi Saatchi,
Ideas Company, said that brands were running out of juice. In
Lovemarks: the future beyond brands, Roberts showed how Mystery,
Sensuality, and Intimacy can create powerful emotional connections
with consumers. The response to the book was electric. Now in 16
languages, Lovemarks has generated a wave of consumer conversations
stretching over 100-plus countries.
In this follow-up book, The Lovemarks Effect: Winning in the
Consumer Revolution, the people speak-consumers, owners, and
marketers show the impact of Lovemarks on their lives, their
businesses, and their aspirations. How consumers feel about
you-their emotional connection to you-is what determines success
now. The Lovemarks Effect offers instruction and inspiration about
creating emotional connections and winning in a consumer-empowered
future.
From the aisles of the in-store experience to the power of
sustainable design, from Lovemarks research to consumer stories,
The Lovemarks Effect is a joyride through the evolving business
landscape.
The Lovemarks Effect includes contributions from world business
leaders Alan Webber Fast Company, Maurice Lévy Publicis Group,
John Loring Tiffany''s, Malcolm Gladwell The Tipping Point,
Silvano Cassano Benetton, Walt Freese Ben Jerry''s, Arnold
Schmied Silhouette, Judy Slatyer Lonely Planet, Tom Peters
Re-imagine!, Klee Kleber Segway, Renzo Rosso Diesel, Carl
Elsener Victorinox, Lorenzo Fluxa Camper, Horst Rechelbacher
Aveda, and Mary Quant, Arno Penzias, Mary Robinson, and John
Wareham.
關於作者：
Kevin Roberts is CEO Worldwide of Saatchi Saatchi, Ideas
Company, leading an international team of 7,000 creative people. A
dedicated traveler and sought-after speaker, he is a source of
inspiration to thousands of people through his business vision,
clarity of purpose, and inimitable, straight-talking style. Roberts
is CEO in Residence at Cambridge University’s Judge Institute of
Management, and Professor of Sustainable Enterprise at both the
University of Limerick in Ireland and at the University of Waikato
Management School in New Zealand.
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