Are we driving off a digital cliff and heading for disaster,
unable to focus, maintain concentration, or form the human bonds
that make life worth living? Are media and business doomed and
about to be replaced by amateur hour?
The world, as Nick Bilton—with tongue-in-cheek—shows, has been
going to hell for a long, long time, and what we are experiencing
is the twenty-first-century version of the fear that always takes
hold as new technology replaces the old. In fact, as Bilton shows,
the digital era we are part of is, in all its creative and
disruptive forms, the foundation for exciting and engaging
experiences not only for business but society as well.
Both visionary and practical, I Live in the Future
Here’s How It Works captures the zeitgeist of an emerging age,
providing the understanding of how a radically changed media world
is influencing human behavior:
?With a walk on the wild side—through the
porn industry—we see how this business model is leading the way,
adapting product to consumer needs and preferences and beating
piracy.
?By understanding how the Internet is
creating a new type of consumer, the “consumnivore,” living in a
world where immediacy trumps quality and quantity, we see who is
dictating the type of content being created.
?Through exploring the way our brains are
adapting, we gain a new understanding of the positive effect of new
media narratives on thinking and action. One fascinating study, for
example, shows that surgeons who play video games are more skillful
than their nonplaying counterparts.
?Why social networks, the openness of the
Internet, and handy new gadgets are not just vehicles for telling
the world what you had for breakfast but are becoming the
foundation for “anchoring communities” that tame information
overload and help determine what news and information to trust and
consume and what to ignore.
?Why the map of tomorrow is centered on
“Me,” and why that simple fact means a totally new approach to the
way media companies shape content.
?Why people pay for experiences, not
content; and why great storytelling and extended relationships will
prevail and enable businesses to engage with customers in new ways
that go beyond merely selling information, instead creating unique
and meaningful experiences.
I Live in the Future Here’s How It Works walks its own
talk by creating a unique reader experience: Semacodes embedded in
both print and eBook versions will take readers directly to
Bilton’s website www.NickBilton.com, where they can access videos
of the author further developing his point of view and also delve
into the research that was key to shaping the central ideas of the
book. The website will also offer links to related content and the
ability to comment on a chapter, allowing the reader to join the
conversation.
關於作者：
NICK BILTON is the lead technology writer for
the New York Times Bits blog and a reporter for the paper.
His work weaves together many different fields of storytelling,
including advertising, journalism, design, technology, user
interface, documentary film, and hardware hacking and the effects
of all of these on society. At the Times, he is also worked
in the research and development labs, peering into the future and
helping chart the path for the future of news. Bilton is also an
adjunct professor for New York University’s interactive
telecommunication program and speaks regularly around the world at
major technology and publishing conferences and at
universities.
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