At the llth Meeting of Overseas-posted Diplomats， CPC General
SecretaryHu Jintao pointed out that， as an important part of
China''s overall diplomacy，public diplomacy serves to complement
China''s diplomatic strategy and is the direction we are headed in.
He emphasized that our national image hingeson good public
diplomacy， and we should work hard to make China moreinfluential，
competitive， approachable and charismatic through this
channel.
——YANG JIECHI，FOREIGN MINISTER OF CHINA
Governme
內容簡介：
It is through his engaging in public diplomacythat Mr. Zhao
Qizheng comes to recognize itssignificance for China. This has
prompted himto summarize his practices in and reflectionson public
diplomacy over the past 20 years. Itis also a record of China''s
integration into theworld and the world''s growing understanding
ofChina. In this book， the vision of internationalcommunication is
broadened as an importantelement of public diplomacy， and the bar
ininternationat communication is raised to betterintroduce China to
the outside world.
More than just a collection of documents， ora minute detailed
account， it is entightening forboth academic thinking and real-tife
operation.
關於作者：
Zhao Qizheng， upon graduation as an experimentalnuctear
physics student from the University of Scienceand Technology of
China in 1963， worked as anengineer in scientific research and
design for morethan 20 years. From 1984 to 1998， he held the posts
ofVice Mayor of Shanghai and Governor of Pudong NewArea.
From 1998 to 2005， Mr. Zhao served asMinister of the State
Council Information Officeof China. He became a member of the
ChinesePeople''s Potitical Consuttative Conference in 2005and has
been Chairman of its Foreign AffairsCommittee since 2008. Currently
he is also Deanof the School of Journalism and Communicationof
Renmin University.
Mr. Zhao has been involved in communicatingwith foreign countries
for many years. He wasthe first in China to put forward the concept
of"Presenting China to the Wortd" and the earliestadvocate and one
of the most active practitionersof China''s pubtic diplomacy.
Mr. Zhao''s publications include PresentingChina to the World -
Zhao Qizheng''s Speechesand Dialogues， Riverside Tatks: A Friendly
Diotogue between an Atheist and a Christian （co-authored withDr.
Luis Palau），America and Americans through Chinese Eyes， Logic of
Pudong - Development ofPudong and Economic Globalization， Dialogue
betweenNations， The China Model - Dialogue between Eastand West
（co-authored with John Naisbitt and Doris Naisbitt），How China
Communicates: Public Diplomacyin a Gtobal Age， and Cross-border
Diatogues: the Wisdom of Public Diplomacy.
目錄：
Part Ⅰ Concepts
Chapter 1 China in an Age of Public Diplomacy
Chapter 2 International Public Opinion:Important for National
Development
Chapter 3 News Spokesperson System
Chapter 4 "Shaping a Country" and"Communicating Its Image"
Chapter 5 How Local Regions Contribute to a Country''s
Overalllmage
Chapter 6 Culture-based Communication with the World Beyond
Chapter 7 PowerofDiscoursein Cross-cultural Communication
Chapter 8 Translation: a Bridge across Cultures
Chapter 9 Opportunities and Challenges of the Internet
Chapter 10 Chinese Cultural Vitality Enhanced by
Communication
Chapter 11 China''s Image and the "China Model"
Part Ⅱ Practices
One Public Diplomacy Is the Duty of All
A Dialogue on Public Diplomacy with Ambassador Wu Jianmin
Two The "China Train" on a Peaceful Development Track
A Dialogue with the Futurists John Naisbitt and Doris Naisbitt
內容試閱：
In light ofthe "defiat" in language education and the reality
that demandfor Chinese language learning was growing among foreign
publics，China started to establish Confucius Institutes overseas
from 2004Justlike the British Council，3 the Confucius Institute
practices public diplo-macy by means oflanguage teaching.
As a non profit education institution， the Confucius Institute
sets asits purpose "to enhance the understanding ofthe people in
the world onChineselanguage and culture， develop friendly relations
between Chinaand foreign countries， promote diversified cultural
development in theworld， and contribute to the building of''a
harmonious world：''Its mainfunctions include： to carry out Chinese
language teaching for people ofvarious social circles， train
Chinese Ianguage teachers， provide servicesFor the HSK test and
Chinese language teacher certification， provideinformation on
education， culture， economy and soaety in China， andCarry out
research on contemporary China.
The Confucius Institute has grown fast. By the end of2009，
therewvere 282 Confucius Institutes and 272 Confucius Classrooms
（in sec-mdary schools） established in 88 countries and regions.
These are runin various forms to cater to local conditions，
teaching Chinese languageand promoting Chinese culture in
elementary and .secondary schools，Colleges and universities，
communities and enterprises.
……
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