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品種：超過100萬種書，正品正价，放心網購，悭钱省心

送貨：速遞 / EMS，時效：出貨後2-3日

新書推薦： 《 长高食谱 让孩子长高个的饮食方案 0-15周岁儿童调理脾胃食谱书籍宝宝辅食书 让孩子爱吃饭 6-9-12岁儿童营养健康食谱书大全 助力孩子身体棒胃口好长得高 》 售價：NT$ 214.0 《 身体自愈力：解决内在病因的身体智慧指南 》 售價：NT$ 449.0 《 非言语沟通经典入门：影响人际交往的重要力量（第7版） 》 售價：NT$ 560.0 《 山西寺观艺术壁画精编卷 》 售價：NT$ 7650.0 《 中国摄影 中式摄影的独特魅力 》 售價：NT$ 4998.0 《 山西寺观艺术彩塑精编卷 》 售價：NT$ 7650.0 《 积极心理学 》 售價：NT$ 254.0 《 自由，不是放纵 》 售價：NT$ 250.0

內容簡介： In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk''s strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition. 關於作者： Edgar A. Falk is a marketing and public relations veteran, with more than 30 years'' experience with such firms as BBDO and N.W. Ayer, serving clients such as GE, ATT, and Sharp Electronics. The recipient of five Silver Anvils from the PR Society of America, and the author of numerous articles on advertising and public relations, Mr. Falk now operates his own agency.

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