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新書推薦： 《 近代中国思维方式的演变（王中江著作系列） 》 售價：NT$ 950.0 《 我可以近乎孤独地度过一生 》 售價：NT$ 440.0 《 二十四节气生活美学 》 售價：NT$ 340.0 《 古文观止（上+下）（2册）高中生初中生阅读 国学经典丛书原文+注释+译文古诗词大全集名家精译青少年启蒙经典读本无障碍阅读精装中国古代著名文学书籍国学经典 》 售價：NT$ 440.0 《 宠物革命：动物与现代英国生活的形成 》 售價：NT$ 360.0 《 （棱镜精装人文译丛）蔑视大众：现代社会文化斗争的实验 》 售價：NT$ 275.0 《 皇家宫廷中的保健秘方 中小学课外阅读 》 售價：NT$ 290.0 《 《诗经》十五讲 十五堂《诗经》历史文化与文学课 丹曾人文通识丛书 》 售價：NT$ 395.0

內容簡介： In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk''s strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition. 關於作者： Edgar A. Falk is a marketing and public relations veteran, with more than 30 years'' experience with such firms as BBDO and N.W. Ayer, serving clients such as GE, ATT, and Sharp Electronics. The recipient of five Silver Anvils from the PR Society of America, and the author of numerous articles on advertising and public relations, Mr. Falk now operates his own agency.

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