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| 編輯推薦： |
Specially designed with only the needs and interests of MBA
students in mind ? Microeconomic theory is kept free of technical
complexities and illustrated with real problems ? Written in an
engaging and accessible style ? Unlike other microeconomics
textbooks, it focuses on improving management skills by discussing
how managers can make better decisions within their firms ?
Accompanying DVD of Professor McKenzie lecturing covers concepts
all MBA students need to understand, as well as elu
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| 內容簡介： |
This is the first textbook in microeconomics written exclusively
for MBA students. McKenzieLee minimizes attention to mathematics
and maximizes attention to intuitive economic thinking. The text is
structured clearly and accessibly: Part I of each chapter outlines
the basic theory and Part II applies this basic theory to
management issues. ''Perspective'' sections in each chapter provide a
new line of argument or different take on a business or policy
issue, and carefully chosen topics and review questions are
designed to spark lively and instructive debates. Throughout the
book, McKenzie and Lee aim to infuse students with the economic way
of thinking in the context of a host of problems that MBA students,
as future managers of real-world firms, will find relevant to their
career goals.
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| 目錄：
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1. Microeconomics, a way of thinking about business
2. Competitive product markets and firm decisions
3. Principles of rational behaviour at work in society and
business
4. The logic of group behaviour in business and elsewhere
5. Government controls: how management incentives are
affected
6. Reasons for firm incentives
7. Consumer choice and demand in traditional and network
markets
8. Product costs and business decisions
9. Production cost short run and long run
10. Firm production under idealized competitive conditions
11. Monopoly power and firm pricing decisions
12. Firm strategy under imperfectly competitive market conditions
and under government regulations
13. Competitive and monopsonistic labor markets
14. Problems in collective decision making
15. International trade and finance.
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