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| 內容簡介： |
Guerrilla Marketing Excellence explains fifty rules aimed at
fine-tuning your marketing style. It includes information on the
uses of video, television distribution, networking effectiveness,
and marketing combinations in an increasingly competitive business
climate.
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| 關於作者： |
Jay Conrad Levinson, president of Guerrilla Marketing
International, lecturers around the world on guerrilla business
techniques for majors companies, professional organizations, and
universities. He is the author or coauthor of eleven books in the
Guerrilla Marketing series and write the popular "Guerrilla
Entrepreneur" column for Entrepreneur magazine. The author
currently lives in California.
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| 目錄：
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Preface: How Guerrillas Profit from Golden Rules
PART ONE:
GOLDEN RULES TO GUIDE YOUR THINKING
What the Stonecutter Knows
Precision
What People Really Buy
Solving Problems
The World''s Best Customer List
Customer Reverence
Convenience
The Power of Questions
The Perils of Showtime
Introducing New Products and Services
Sources of Marketing Know-how
Honesty
Profits
PART TWO:
GOLDEN RULES TO GUIDE YOUR EFFECTIVENESS
Share of Mind
Style vs. Substance
Being Interesting
Timing
Cleverness
Bribes
Economizing
Soft Steps and Hard Steps
One-on-One: Micro-Marketing
The Danger of Originality
Entrepreneurial Judo
PART THREE:GOLDEN RULES TO GUIDE YOUR MARKETING MATRIALS
PART FOUR:GOLDEN RULES TO GUIDE YOUR ACTIONS
Epilogue:Breaking Golden Rules
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